Ampléfest 2008

Ampléfest 2008
1st Annual Amplified Music Festival Extravaganza on November 14th!

Tuesday, September 16, 2008

Auto Tune (Let It Rock)

Tally ho.

Has anyone else noticed the influx of the "talkbox" effect in mainstream rap as of late? This aurally pleasing effect of auto-tuning ones voice to hop between different pitches in different registers has become one of the most popular tools in the rap game. from Kanye West, to T-Wayne, to E 40 (joke), this over the top doodad (sp) can be heard on almost any recent song from the past couple months or so. Im not debating whether or not this effect has been in use for a decently long time. It has. I remember (and I am sure my generation remembers too) of a certain techno pop group called Eiffel 65, who pretty much killed the talkbox effect in modern pop, at least for awhile. Even before Eiffiel 65, Guitarist and Songwriter Peter Frampton utilized the talkbox to be intwined with his guitar playing, something that is very strange, but not unpleasing to the ear.

I just dont feel that in the longterm, this effect will continue to shine as one of billboard rap's leading attractions.

Kevin Rudolf (Ft. Lil' Wayne)- Let It Rock

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